Peak Book Essay

In the novel â€Å"Peak† written by Roland Smith are conveyed the important of themes adventure, friends and family and betrayal. The novel â€Å"Peak† is a story about a young boy who began climbing and tagging, but this all changes when he is caught and is sent to juvenile detention. But when he gets to choose his sentence to either go to Thailand with this real father or stay in jail, his life changes. Firstly one of the important themes in the novel is friends and family. Friendship and family plays a very important part in the story. Peak finds and makes many friends while traveling to Thailand and also climbing the mountains with his real dad Josh, The family back home in America also played a important theme in the text and peak soon finds out that his mum, step dad and two sisters really do care about him, This is shown in the book from ‘Rolf’s letter’ when Peak finally realized that Rolf cared about him and his family. This is shown through â€Å"you don’t get to pick your name or your parents† changed peaks thoughts on family because he knew that they care about him and love him forever and always. The Friendship and family theme plays a major part in the book by allowing the characters to feel accepted loved and form friendships forever. The novel Peak focuses on the theme of betrayal throughout the book. When Peak finally realised that his real dad was using him for his climbing business to promote it because peak was over the news and popular in the climbing world. Through this experience of betrayal Peak realised whom he really loved. Again â€Å"you don’t get to pick your name or your parents† relates to this moment in the story. Betrayal is a major theme in the novel through Peaks dad josh not loving him and using him to promote his climbing business â€Å"Peak experience†. Finally peak plays a big part of one of the themes adventure all through out the book. The theme adventure is focused on a lot through the novel. The theme adventure is shown when Peak started to climb the skyscraper and began tagging buildings. Peak’s adventure had a disadvantage when he is caught tagging a skyscraper. The theme of adventure is shown when peak travels and goes on adventures to climb the ice mountains. Adventure is an important aspect of this book and is shown is the text in many different ways but mainly touring and climbing. Overall the book â€Å"Peak† is a story with major themes involved that are important in the novel â€Å"Peak† because it brings the readers interest, understanding and many  thoughts going thoughts there head. In audition friends and family relate to being an important theme because it creates a good feeling all the way throughout the book but also allows sadness through the story line. Betrayal is also a very important theme because it addresses conflict and disagreement. Adventure in the novel is also shown all the way through the book; this shows courage, bravery and a very creative and fun Character.

Springfield nor’Easters Case Analysis

Johnkingsley Obasi AMBA650-The Springfield Nor'easters Case Analysis. Introduction. The city of Springfield, Massachusetts were blessed with the basing of a baseball minor league franchise in their city. But the class A team is faced with great revenue generation challenges that will make or mar the organization. The new team might likely take advantage of the fact that closest sports franchised teams are all located 90 miles away from Springfield. This might create a ticket and concession boom for the team and other benefits like employment and taxes for the city.The city has a considerable moderate family income and a recent growth index in the healthcare, financial, and other small and medium enterprise sectors is an advantage to the team's marketing and pricing strategies. The process of designing and implementing an effective and strategic pricing structure needs a deep understanding and knowledge of the consumer psychology and a successful pattern of setting, adapting and chang ing prices (Kotler & Keller, 2009). As a center to develop upcoming younger players, the franchise owner has an objective of making money from his baseball operations in the city.By having a successful financial breakthrough, the team will be able to finance itself and grow in a sustainable form to be competitive and profitable. The main task of this analysis is to present the best possible marketing and pricing strategies that will enable the baseball team make profit. As this organization struggles to with the pricing decisions, they embarked upon a survey to obtain an optimal pricing that will be based on the market response and reactions. Respondents will give them a helpful insight about the marketplace and possible consumer behaviors.Unfortunately, low number of respondents and inaccurate data posed another challenge. The Strategic Issues, Problems, And Other Factors Nor'easters Need To Consider Before Price Establishment. Demand considerations is critical to pricing tickets f or a base price. To begin with, management needed to build a demand for ticket sales based on extensive research. This will entail asking how many fans and non-fans would buy the teams ticket at a certain price. This exercise need to be done for various prices.Also, this survey or research could be done by doing a survey among the target tickets market. The best option, especially for a large business organizations like the Nor’easter is to employ the services of a marketing firm to carry-out the research for them. It is an imperative factor that companies must set a pricing structure when they are offering new products or services ( Kotler ; Keller, 2009). The demand price elasticity is an important factor to consider it simply states that consumers will play a role in determining how responsive to price the demand for the product is.Accurate figures can be obtained by research and mathematical calculations through simple steps. Under this situation you ask the effect of sli ght change in prices. If prices are offered at discount rates, then, price is increased then demand will expected to fall significantly as a result of that action. If luxuries goods are been sold, then demand will not respond that much to changes in price. The higher we see demand elasticity grow, the greater the growth volume will be as a result of possible 1% price reduction.When Nor'easters ticket demand goes elastic, that might warrant price-cutting to boost sales, especially cost of tickets productions and operating cost have not gone up in a disproportionate manner. Factor Number 3 that must be considered is cost. Cost here will include the cost of all borrowed capitals that have been invested in the business. Another cost to be considered will be operating cost. Every organization need to consider cost of their products or services are crucial. The issue is that a lot of small and medium business owners and managers have many times failed to do accurate price calculations.It is expected that price calculation should be done in order to work out the accurate cost of the entire process of offering a service or product to the marketplace. Every individual cost is expected to be calculated in relative terms to any type of cost. Fixed cost is cost occupies a larger magnitude in an organization's financial books and therefore, has very well defined value if you are producing or selling a product. To offer an intelligent pricing structure, Nor'easters and their management need to understand how their costs variations in different departments of their business works( Kotler & Keller, 2009).Environmental factor is another factor that Nor'easters must consider-Every business must take the environment factor into account for price policy establishment. They are in the category of constrictions that are carried out by the overall supervising office. Here, the commissioner for baseball has the regulatory powers and he can overrule some certain internal policies of a ny minor team that is in conflict with the core business objectives of the Major Baseball League (MLB). I strongly urge Springfield Nor’easters to consider this factor in the pricing policy and establishment of their organization. . A well defined problem is literally believed to be half solved. The minor baseball team in the Class A category is faced with the problem of earning reasonable revenue from sales of ticket that will empower their sound operations in Springfield. The issue of poor ticket sales could come alive with as a result of what happened to one of the minor league ice hockey teams that left the city. The team is constrained by the fact that only their players salaries, bats, and ball expenses paid by the major league teams. The minor league teams have to offset their other operating costs.In the event of failure to break-even and generate funds to pay for their other expenditures, the team would have to relocate to another city with better market opportunitie s. Concession sales would generate funds that will help offset the estimated $1. 96million operating budget, while the main partner- The Major League will contribute funds, the ticket sales is the key revenue generating source for the team. How to sell these tickets is the major problem for the team. A loyal fan base makes successful minor league baseball team(Cespedes, Winig, and Lovelock, 2009). . Analysis and evaluation. The SWOT Analysis: The city has two market segments for the sports ticketing business- namely-Loyal sports lovers that are willing to drive 90 miles to city of Boston to watch games and the second segment includes: Families, College Students, Little Leagues, and other sports lovers that do not commit absolute loyalty to any team but would love to watch games in their home city. Research shows that the market buyer behavior shows that game watchers need to be entertained in every games, thereby making the sports as an entertainment source.The act of the game provi ding a source of entertainment will surely draw fans repeatedly to the stadium for many season games if not all. Many families with minors are assumed to more likely attend many professional games in their home town. The case brief showed that about 23% had viewed baseball games on TV so it was an easy task to estimate a ticket sale from this segment. According to the survey provided in the case brief, 61% of the respondents in the city of Springfield had said that they might likely not attend a baseball game played by the minor league team.A high percentage rate of 31% indicated interest of being willing to pay $10 to see a game. Survey shows that the past 2 or 3 years, about 76% of the people interviewed had paid to watch a major league baseball game. Strengths: The target team segment of the team are the household with children of school-age under 18 years and other sport fans with loyal tendency. The team, according to survey had received positive responses from residents of the city, if those are authentic, the team will surely generate revenue that will keep them off the red zone.Springfield College has offered the team their stadium to use in exchange of package fees revenues. This has eliminated the cost of leasing a stadium . Another strength addition, $21,000 pledge from the city college and of $25,000 in sponsorship. The team has no product-market competitor in the city of Springfield. Weaknesses: There is a fundamental demographic issue as the city population is out-numbered by a working-class population that has no culture or tradition of going to the stadium to watch minor league baseball games. Ability to generate enough revenue to keep the team alive. expenses.Opportunities: The recent growth in the healthcare, financial, and entrepreneurship might create an new market and segment for the team. It is assumed that new opportunities will follow the new economic uplifting witnessed by the city in recent times would attract a new audiences and foll owership to professional sport games like minor league baseball. There is no existence of any competitor in the city that will share the market with the team , with this, any sports lover would be compelled to visit the matches of Nor'easters. Threats: Survey showed that 61% of respondents residing in the city would pay to see a game.There is a strong assumption that this huge number might influence many others. This is a potential threat that may cause the team ticket sales. Springfield is a city with poor tradition of going to see games. If this culture and tradition is not changed, it might pose a great threat to the existence of the team. Designing a pricing plan for Nor'easters . As marketing Director of the organization, Larry Buckingham embark on a market research with the intention of insightful outcome about the market and to explore and exploit ways of selling large number of tickets.The research was to enable him also to have a knowledge of who his possible and potential customers will be based on segmented ticket structure. The survey results and other information from various sources empowered Mr Buckingham to design a strategic pricing policy and establishment for his organization's concession and ticket sales. Based on data provision in the case brief, I have established from market research information show that two alternative pricing strategies that both offer strengths and weaknesses. Also some recommendations are offered based on the pricing strategies.From the survey data, assumptions made based on information from the case brief, more than 50% of the city population need to buy tickets for at least one game doing the season to enable Nor'easters generate revenues that can keep them on the break-even column. Even though 39% of the Springfield population exhibited interest to seeing baseball games as shown in the survey, this cannot be authenticated because of size of the sample used in the survey. By engaging communication and marketing, N or'easters can increase the percentage of residents willing to watch live games to more than 50%.However, considering to move to another city with high ticket-sales potential is a viable option, right? I personally do not think so. As Nor'easter and its management is faced with the process of designing the right pricing for all ticket levels and seats, the marketing director must take into consideration the fact that he is faced with very †price sensitive† customers. According to Baye et al (2005), â€Å"the application of innovative pricing strategies coupled with innovative management best practices is a perfect recipe for success in the marketplace†.As Nor'easters is seeking to hone in on an optimal prices for their seats, it is vital for them to watch the price sensitivities of their customers all through the seasons, as that will enable them adjust the dynamics of their ticket's markup from time to time. Data show that the median house income is low because m ajority of the city's residents are working class citizens. Survey data shows that more than 93% of residents interviewed have a household income of less than $75, 000 per annum.This means in simple grammar, single ticket do not have to be high and ticket discounts need to be incorporated in the pricing strategy for students, senior citizens and handicapped customers. Nor'easters' marketing plan has a key objective is to bring value-added entertainment to their baseball fans in the city of Springfield. This can only happen when the conducive atmosphere is provided during games. Such an electric atmosphere can mainly be provided by young energetic students with great enthusiasm for sports.Therefore, Larry Buckingham must consider this target group seriously and bring them to the games. With the students and families coming to watch games, concession sales will definitely increase reasonably. The appropriate price for Nor'easters regular season ticket will be very ideal at $10. The gr oup will include families with good income earning comparable to target groups like students and senior citizens. It is assumed that the set price level will not be a factor that could discourage target segment from going to watch baseball games (Kotler & Keller, 2009).As the most potential and lucrative target segment since the electrify the arena and thereby providing a fun atmosphere, their limited funds will be considered a weakness and need to enjoy large ticket discounts to retain their fan-base. I suggest that $6 will be appropriate price establishment for students. The appropriate price establishment for children will be $4 based on the fact that families coming to watch games with children will purchase a lot of concession items. This group is a potential target segment for Nor'easters.Section 3. The marketing director Buckingham, who is tasked with making the break-even of the total analysis while establishing a fan base that is loyal. Based on SWOT and STP analysis, Nor'e asters key target ticket segment will be households with school-age children of 18hyears and below and other sports lovers with consistent loyal. Based on this assumption, these alternatives have been designed. Nor'easters must establish the following: Pricing quantity, Pricing leader and discount markdowns.I suggest they participate in product ticket only, ticket bundling and ticket combinations. Larry Buckingham should carryout ticket promotions in schools backed by direct mail public media commercial. In consideration of the evaluation criteria which has ticket and concession sales as components, it is assumed that the markdown pricing strategy, ticket combination with products and direct mail in promotions will offer Nor'easters an economy that will add value goal of generating enough revenue.As all these facts have been carefully considered, adults tickets in the range of $6-$10, and half priced-tickets for children, family ticket's sale, free tickets and two coupons for conces sion products for customers on the mailing list, and a multiple game discount ticket and an efficient and effective monthly sales review and price adjustments are my recommendations. An Attempt to Calculate break-even point Cost is [email  protected] 3,150,000 70x + 3,150,000 = 160x 3,150,000 = 90 To calculate the individual break-point will be, X = 35,000 35,000 * 160 = 5,600,000.That is how the breakpoint revenue is obtained @ 60 load of the field -= 90*0. 6 = 54 Estimated Break-even point per each game= 35,000/54 = 648 approx Ticket [email  protected]$10 $10x = 70x + 3,500,000 X = 58,333 When the load is 60% level, 90*0. 6 = 54 Estimated Break-even people = 26, 250/54 = 486 based on approximation Incorporating new cost for 90 people will be: 160x = 90x + 3,150,000 Break-even persons will be X=45 [email  protected]% load capacity = 90*0. 7 – 63 Based on assumption, Break-even point here will be is 45,000/63 = 714 Profits after tax = 750,000Gross profit will be y: y-0. 3y=750,000 y = 1,071,429 approximated to be gross profit 1,071,429 = Sales of ticket – operational cost 1,071,429 = 205x-(85x+3,600,000) 1,071,429 = 205x-85-3,600,000 120x=4671,429 X = 38,929 capacity Assuming all ticketed seats occupied by 70% fans = 50x90x0. 7 = 3,150 Assumed seats occupied by extra loads= 50x90x0. 1 = 450 Estimated revenue earned per game (3,150Ãâ€"160)+(450Ãâ€"120) = 558,000 Variable cost incured per day = 70*36000 = 252,000 Income earned on daily basis = 558000-252000 = 306,000Income Generated per month = 306,000*30 = 9,180,000 My estimated profit earning = 9,180,000- 3,150,000 – 180,000 = 5850000 If load per car is 60%, it gives 90Ãâ€"0. 6 = 54 Break-even per month for fans will be, 175x = 70x +250,000 X represents fans. Therefore, X from the above equation will be = 2380 fans. Price adoption could be established based on a possibility of more than 2380 fans attending Nor'easters game on a given day. Recall, 120,000 = 175x – 70x -250,0 00 X = 3524 fans. At 60% capacity 90Ãâ€"0. = 54. References: Baye, M. , Gatti J, Rupert J. , Kattuman P, & Morgan J. (2007, Fall). A dashboard for online pricing. California Management Review, 50(1), 202-216. Retrieved September 23, 2009, from Business Source Complete. Cespedes, F. , Winig, L. , & Lovelock, C. , (2009) The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues. Harvard Business School Kotler, P. , & Keller, K. (2009). A framework for marketing management (4th ed. ). Upper Saddle River, NJ: Prentice Hall.

IT Project Management 2 Assignment Example | Topics and Well Written Essays - 5000 words

IT Project Management 2 - Assignment Example He is supposed to chart out the nature and extent of efforts to achieve the project deliverables. A crucial role of the project manager would be to hire the project team. The nature of the project team can be a critical factor in the success or failure of the given project, since the team is small with specialist roles and the subject matter experts have thus been recruited (DiTullio, 2011, p. 13). Another crucial role for the project manager is to select an appropriate vendor for the project. The Project manager is supposed to personally take care of all the vendor interactions. A vendor agreement is to be developed by the project manager, so as to guide the project team as well as the vendor representatives towards achievement of project objectives (Lewin, 2001). Assistant Project Manager. The role of the assistant project manager shall be to act as a deputy to the project manager in all the aspects of his project related duties. In the presence of the project manager, he shall ass ist him in all his functions. In his absence he shall be required to fulfill the roles in the capacity of a project manager. HR Expert. The HR expert is supposed to play a very important role in that he is to chart out the set of HR guidelines to be adhered to while designing the HRIS software. He is also supposed to assist the project manager in carrying out the HR needs identification for the project. The timely inputs by the HR expert will pave the way for the research team to establish the survey goals for the HR and the project needs identification (Elbeik & Thomas, 1998). The HR expert shall advise the project manager on the scope and functional ability of the various aspects of the HRIS software to be developed insofar as it meets the HR needs of the organization. The HR expert shall guide the project team at various stages of the project as to the feasibility of the functionalities of the various modules of the project plan. The HR expert shall assist the project manager on the dry runs for the project. The HR expert will be responsible effective assistance to the project manager on the following two particularly important aspects of the project management; 1. The Expert Judgment on the project quality through cost-benefit analysis of the project activities. 2. The Training of the project team on the HRIS as well as the Training of the staff. The HR expert shall chalk out a Training deliverables plan particularly for the employees of the Organization. HR Assistant. The HR assistant shall assist the HR expert on all the aspects of the functions of the HR expert. In addition, the HR expert shall personally ensure that the judgments arrived at by the HR expert are properly implemented. The recommendations of the HR expert shall be communicated on a routine basis by the HR assistant.

Developing an implementation plan Essay Example | Topics and Well Written Essays - 1250 words

Developing an implementation plan - Essay Example To convince hospital executives of the importance of adopting stress management progams, the proposal first has to show how the stress management program will relieve some of their concerns about the hospital For example, the association between less stress in the student population and reduced incidences of errors will show the hospital executives how they stand to benefit through fewer lawsuits or claims of unprofessional behavior if they agree to the implementation of stress management programs. It is also very important to show how, in the recent past, there are medical institutions that have successfully implemented stress management programs. Researching about stress management for hospital workers shows the hospital executives that the implementation of such programs within their own organizations could be successful while also bringing many benefits (Sohn, Kim, Kim and Han, 2006). When presenting a proposal on implementing stress management plans, it is also important to incl ude a plan with a practical program that could be implemented immediately. This shows the executives that this will not simply be another program that they are tasked with overseeing and constructing, and which, should it fail, will negatively affect their standing in the medical community (Vahey, Aiken, Sloane, Clarke and Vargas, 2004). Description of current problem, issue, or deficit requiring a change Health care occupations such as nursing have long been known to cause a lot of stress for nurses as well as other medical practitioners. In addition, these jobs also cause a lot of psychological distress because nurses are constantly dealing with death or illness in their patients; many of whom they develop close relationships with (Murphy, 2003). In medical institutions, nurses have to deal with work overload, other people’s pain and distress, the absence of role clarity when tackling infectious diseases and time constraints, particularly in incidences when there are nurse shortages. Such stressors physically and psychological affect nurses so deeply that their discharge of their duties is affected (McCauley and Irwin, 2006). Stress can result in common absenteeism in the nursing workforce, medical errors, and poor turnover. Moreover, worker-focused or organizational interventions can be quite effective in reducing stress among medical workers. Many hospitals at present incorporate stress relief programs for nurses that include meditation programs (Rambaldini, Wilson, Rath, Lin, Gold, Kapral and Straus, 2005). Moreover, these are rarely effective because they can only reduce stress on a temporary basis. The best solution, though, is one that combines both organizational and worker based components as these both include short-time and long-term treatment and prevention components (Mackay, Cousins, Kelly, Lee and McCaig, 2004). Hospitals should also seek to incorporate regular physical and psychological check-up programs for their workers. Hospitals sho uld also coordinate programs that allow for frequent sabbatical leaves which allow nurses to engage in personal stress relief methods. There are other ways in which hospitals can assist in the relieving of the occupational stress that regularly affects nurses. For example, hospitals can seek to ensure that every nurse’

Chivalry Research Paper Example | Topics and Well Written Essays - 1000 words

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Strategy Implementation Essay Example | Topics and Well Written Essays - 250 words

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Home Depot Essay Example | Topics and Well Written Essays - 500 words

Home Depot - Essay Example the ability is to pay labor and get credit; the less the capital, and the less able an organization is to pay its employees and borrow money (Riesman, 2009). From this regard, it is possible that more personalized selling could be the solution to some of Home Depot’s problems. There is also the attention that needs to be paid to the customer, in terms of putting them first and giving a customer-centric experience. It is the assumption of the current research investigation that intensifying the focus on the customer, while still remaining cost-effective, may be the best course for the organization of Home Depot to take. This involves an expanded awareness of, and attention to, the customer, whose loyalty will be encouraged through the presentation of a clear plan that knows what the customer expects, what they are finding in the competition that they are not currently finding at Home Depot, and other customer-centered factors. More often than not, these factors are based on the perceptions of those who hire the product or service of a large home improvement chain, with certain expectations in mind about what they are getting (and not getting). Home Depot can possibly take advantage of reducing the amount of time a transaction is going to take a customer, centralizing control of this process, and expanding operations without actually building any more brick-and-mortar branches, perhaps even by improving the customer-centric nature of its web operations. In many ways, this can be viewed as a win-win outcome for Home Depot, but there is also the obstacle of initial costs in setting up new operations and getting the operation moving primarily in a place where it can be subjected to external over-regulation. There is also the abovementioned danger of changes in the external environment. In conclusion, there are various factors and outcomes which must be realized in the context of the Home Depot situation. One must think of the worst case scenario, cost

Statistics paper Essay Example | Topics and Well Written Essays - 750 words

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Manilatown Research Paper Example | Topics and Well Written Essays - 1750 words

Manilatown - Research Paper Example Because of the attractive agricultural jobs in California Central valley, numerous young Filipino men found their way in Stockton (Rao, 2006). The discriminatory and racism laws that existed until the mid 60s discouraged these young active men from undertaking the American dream of a United States Education, higher economic status and a family, even limiting them from crossing main street into the then considered white section of the city. Responding to these discriminations, the Filipino American pioneers constructed their own community on the south of the main street. They started business premises and organizations of all kinds so as to meet their own social and economic needs. These businesses included: grocery shops, hotels, restaurants, barber shops, the Daguhoy lodge, the Rizal Social club, a rescue mission and many others, hence the rise of the Stockton’s Little Manila (Rao, 2006). Filipino labor leaders such as Andy Imutan, Larry Itliong, Ernesto Mangaoang, Philip Ver a Cruz and Carlos Bulosan all worked out of Stockton at one point in time. Meetings of the historic labor unions were held at the Mariposa Hotel on Lafayette Street. Mangaoang and Mensalvas were influential to the ground breaking asparagus strike that came to an end in 1939. These courageous labor leaders and farm workers are the unsung heroes that were behind the success of the UFW and its most iconic leader Cesar Chavez. The population inhabits an area of only 38.55 Square kilometers making the City the most densely populated in the world. Filipino is the vernacular language, based mostly on the Tagalog of the neighboring areas, and this Manila kind of speaking Tagalog has developed to become the dialect of the Philippines. In the meantime, English is the language most widely used in business, education, and greatly in daily usage throughout the Philippine as a whole and Manila specifically. Quite a number of old people in the city are able to speak in basic Spanish this because i t was a compulsory subject in the Philippine colleges and universities. Many children of Latin America, India, Arab, Europe or other migrants also speak their parents’ languages at home besides Filipino or English (Nederveen, 2007). Because manilatown mostly borrow from Manila City, Christianity as a religion dominates the town with Roman Catholic comprising of 93.5% of the population. Manila city host Roman Catholic Archdiocese of Manila which is the oldest in the country. Because it is the seat of the Spanish colonial government in the past centuries, the city has been used as the base of many Roman Catholic missions to the Philippines. The city also hosts other faiths. There are many Taoist and Buddhist temples constructed by the Chinese community in Manila. There exists a large Hindu temple for the Indian population. The nightlife in Manila offers everything from casinos, discotheques, fashionable cafes and entertainment lounges. The city celebrates both national and civi c holidays. It also hosts the Feast of Black Nazarene which is celebrated on 9th January every year. As a tourism and cultural center of Philippine, the city acts as a home to numerous museums such as Museum Pambata, the Museum of Philippine Political History, the National Museum of the Philippines, the UST Museums of Arts and Science and the DLS-CSB Museum of contemporary Art and Design (Laguerre, 2002). Manilatown features a tropical savanna climate that borders on a tropical monsoon climate; that is according to the Koppen climate classification

The developing awareness of Romeo and Juliet Essay Example for Free

The developing awareness of Romeo and Juliet Essay This essay will contain the developing awareness of Romeo and Juliet throughout the play. It will relate to both characters feelings towards each other, it will also show how other characters are portrayed as they relate to one another and to Romeo and Juliet. The essay will describe the levels of society who came to watch Shakespeares plays from the groundlings to the aristocracy. It will also portray Romeo and Juliets reactions to different situations. Shakespeare opens the play with a disagreement between the Montague servants and the Capulet servants, which starts off with a relatively minor insult where Sampson, a Montague, bites has thumb at the Capulet servants, which in those times was a disgrace to them if they bear it. It then went on to develop into a fight. Starting the play in such a profound way would have shown the audience the degree of rivalry between the two gangs. The first mention of Romeo in the play is when Benvolio is telling of the riot to Lady Montague and how has been avoiding him, then Lord Montague speaks of how Romeo prefers night to day. shuts up his windows, locks fair daylight out, And makes himself an artificial night: Black and portentous must his humour prove This suggests that Romeo is suffering from some form of depression. We then meet Romeo, he is talking about how much he loves Rosaline, and how his love is not returned. This shows the audience a huge part of Romeos personality, how he could be so madly in love with a woman without any hope of that love being returned shows he falls in love very easily. When we first meet Juliet, she is a mere child and her mother talks to her about marriage, Juliet is still ver4y young and is not particulally interested. Ill look to like, if looking liking move; But no more deep will I endart mine eye than your consent gives strength to make it fly. This quote illustrates Juliets respect for her parents wishes and her obedience and dependance of them at this stage in the play. Little did her parents know just how waywardly Juliet would become.

Heat Exchange In Refrigerator System

Heat Exchange In Refrigerator System INTRODUCTION The intend heat exchangers, such as condensers and evaporators, very much influences energy effectiveness of the refrigeration system. A properly designed heat exchanger will not simply helps decrease energy consumption but in addition reduce cost and increase storage volume. Recovering energy efficiency and reducing cost essentially poses a multi objective optimization problem. As these objectives are differing, no single design will satisfy both at the same time. Generally, heat exchanger optimization can be classified into system-level optimization and component-level optimization as in system-level optimization. a complete system is analyzed while component level analysis is performed by separating the heat exchanger from the system by providing proper junction boundary conditions. Previously it has been used design optimization methods, which are merely thermodynamic in nature, for example entropy generation minimization (EGM) The main concept of EGM is that if entropy, which measures the irreversibility of the system and minimized followed by systems performance improvement the technique is used to optimize heat-exchanger list between the condenser and evaporator. The resultant system from the analysis is the good   energy efficient, but   may not be good for an economic point of view a new approach was projected which integrates economics with thermodynamic optimization, which means   the ‘‘thermo-economics approach. Th ermo-economics blends two very dissimilar fields thermodynamics and economics, making it predominantly suitable to design thermal systems with efficiency and capital cost. (Gholap et.,2007 ) . Condensation heat transfer, equally inside and outside horizontal tubes, plays a main role in refrigeration the science of condensation heat transfer has been adopted a substitute working fluids and new improved surfaces for heat exchangers. (Cavallini, A etal.,2003) Literature review Literature review and discussion for heat exchange in refrigerator system There are many   publications focus on heat exchangers in an refrigerator system   has have quite a lot of design variables such as geometry, surface finish, Material In this work. These variables are inhibited by various reasons such as manufacturing capability and space limitation. Heat exchanger has many variables, e.g. number of rows, width, fin density, tube diameter, tube spacing, fin spacing, etc. Dependent variables are the characteristics of the design household refrigerators, energy consumption, cost, and internal volume can serve as independent variables. (Gholap,,2007 ) describe heat optimizing system in an refrigerator system the study was proposed considering overall energy-consumption and heat-exchanger with low cost material which was multi-objective optimization problem. Thus he tried to calculated over all energy-consumption   by adding the energies consumed by the compressor, fan motors, and defrost heater for a 24 hours period and heat-exchanger   costs of material were calculated by means of   individual weight of the coil multiplied through the rate per unit and weight of the correspond metal in the market. His researched   was focus on various kinds of design of the condenser for heat optimizing, most household refrigerators has   wire-on-tube design for the condenser and finned tube Design for the evaporator which is used extensively according to research heat exchanger is divided into along length, height and depth each of element has refrigerant and air steam. However, heat optimizing system does not show much development Thus, The designer can prefer a resolution based on the manufacturers strategic direction regarding cost and the Energy-consumption requirement. A research on wire on tube condenser by (Lee, TH.,2001) observes the correlation on the airside heat transfer coefficient of wire-on-tube type heat exchangers by   using single layer tube   rather than using bundles of tubes. The improved correlations were based on Zhukauskas correlation which discussed via the numerical analysis. Thus Concluding the ratio of Zhukauskas correlation for a single cylinder to the heat transfer coefficient across to the air flow in the wire-on-tube type heat exchanger is constant and the heat transfer parallel to the air flow in the wire-on-tube type heat exchanger. Hence, Zhukauskas correlation has a more accurate prediction result compared to the existing cases. Another research was proposed by (Yang, C, 2005) presenting the numerical results of the consequence of dissimilar parameters on the performance of capillary tube-suction line heat exchangers (CT-SLHX), together with condensing and evaporating temperatures, degrees of sub cooling and superheat, tube diameter, tube length, and refrigerant flow inlet quality. The effects of different geometric and operation circumstances on the capillary tube performance and investigated that the best design present capillary tube-suction line heat exchanger exists about 3 K of sub cooling and 1.4-1.6 m of the heat exchanger length. Further found that R-134a performs better in terms of heat transfer rate and evaporator capacity than R-600a and heat transfer rate from the capillary tube to the suction line decreases by about 8-10% when non-adiabatic inlet arrangement is used compared with adiabatic Wire-on-tube Design The most extensively used condenser in refrigerant system since many years is wire-on-tube design used for the condenser and finned tube design intended for the evaporator. Wire-on-tube type heat exchanges consists of tube bundles within which a heat transfer medium such as refrigerant is strained to flow, whereas a second heat transfer fluid like air is concentrating transversely through tubes. As the airside thermal resistance of this heat exchanger is much advanced than that of refrigerant side, improved surfaces such as wires straight welded on the sequence of tubes are engaged to successfully reduce the resistance as in the other finned tube heat exchangers. Even though these are widely used in home refrigerator for low cost and simple making, the general design data and correlation for the airside heat transfer be not easily obtainable. This makes additional studies have been focused on the research area for cycle matching and frosting. The airside heat transfer coefficient of heat exchanger will be able to calculated using the following two methods: The heat transfer coefficient of tubes and wires can be obtained, respectively, by multiplying Zhukauskas correlation by correction factor Results is formulated directly by performing the heat transfer experiment on wire-on-tube heat exchanger. (Lee,TH.,2001) Capillary Tube-suction Line Heat Exchange Optimizing a capillary tube-suction line heat exchanger is beneficial designers for vapour compression refrigeration systems and better enhancement of the system performance. A capillary tube is extensively used in household refrigerators owing to its low cost and effortlessness. It improves the system capability by minimizing the evaporators inlet-enthalpy. In addition it act as a shield for the compressor and increases the inlet temperature. (Gholap 2007) .The capillary tube and the suction line figure a counter-flow heat exchanger. Refrigerant vapour is condensed as of the evaporator to the condenser in process and is packed together in the condenser throughout the process. A non-adiabatic throttling procedure is implicated throughout process where heat is transferred from the capillary tube to the suction line throughout process, while at the same time heat is separate from the evaporator for the duration of process The heat transfer from the capillary tube to the suction line over and over again leads to the upgrading in the thermodynamic efficiency of the system owing to the condensed refrigerant quality and towards the inside of the evaporator. Moreover, the transfer of heat to the suction line ensures the refrigerant vapour enters the compressor by this means of eliminating suction line sweating and preventing slugging of the compressor. The capillary tube has been extensively investigated even though a few numerical models of t he non-adiabatic capillary tubes are existing but there require understanding on some flow phenomena within a tube, such as the reverse heat transfer, the re-condensation, and the chocked flow of the condenser in a refrigeration system. Some phenomena possibly will cause unstable flow in the capillaries the two-phase flow heat transfer coefficient has commonly been believed to be infinite. This hypothesis may be unsuitable in situations, where re-condensation or overturn heat transfer possibly will occur from the suction line to the capillary tube under distant operating conditions. This precise hypothesis of infinite heat transfer has been undisturbed in the present model by using suitable two-phase heat transfer correlations to reproduce the actual flow performance inside the capillary tubes. As a result a numerical investigation of refrigerant flow due to non-adiabatic capillary tubes through modifying the computer model developed. (Gholap 2007) Numerical Model Restricted element approach and suitable heat transfer correlations are integrated into the model to calculate the performance of the capillary tube-suction line heat exchanger. This model is of two modes: Design mode: to calculate the capillary tube length for the specified refrigerant flow rate, Simulate mode: to estimate the refrigerant flow rate for the particular tube length. . The finite-element The model comprises the operating surroundings of the refrigeration system, geometrical Parameters of the capillary tube-suction line heat exchanger and refrigerant properties. This capillary tube separated into three sections. Adiabatic inlet region (connecting the condenser), the heat exchange region and the adiabatic Outlet region (connecting the evaporator).refrigerant flow inside the capillary tube comprises of two regions: the single-phase region and the two-phase region. Numerical solution is conceded out and separating the flow domain into small essentials by the side of the capillary tube and the suction line. The length of each control volume model is 1 mm. Homogeneous flow theory analyzes the two-phase flow inside the capillary tube. The model is based on the conservation of mass, momentum and energy; these equations are solved at the same time all through an iterative process. Within the design, the mass flow rate is an input and the sum of total length of the capillary tube is an output, whilst in the replicate case, the capillary tube length is an input and the mass flow rate is an output, which is evaluated iterative process, The calculated length is compared among the given capillary tube total length, thus the supposed mass flow rate can be adjusted. (Yang, 2005) Enhanced tubes of condensers Air-cooled in addition to water-cooled condensers with in-tube condensation of refrigerants are extensively used in water chillers, air-conditioners .Trying to replicate the physics of the condensation procedure analysis on condensation of refrigerants believe to be the transition faced next to the air-conditioning and refrigeration industry in recent years, An introduction of latest ozone friendly refrigerants as substitute for CFCs and HCFCs. Condensation with horizontal tubes, the two point flow is conquered by vapour shear or gravity forces. At the same time annular flow pattern has high vapour shear, wavy and slug flows become visible when gravity is the controlling force. In refrigeration applications with halogenated working fluids, better tubes are frequently used in bundle condensation. Tubes with two-dimensional or three-dimensional external fins are used in few cases they can also be internally amplified to increase the water-side heat transfer coefficients, when fouling is not a problem Bundle condensation has investigated, for reliability in heat transfer. The use of geotropic mixtures combination with bundle condensation should be dejected as it can give rise to relevant refrigerant composition shift. (Cavallini A et al., 2003) Research question HOW TO HEAT OPTIMIZING TECHNIQUE AND EFFICIENCY IN HOUSEHOLD REFRIGERATOR SYSTEM? AIMS The study of the project proposal is based on optimizing heat exchangers in the house hold refrigerator systems. A multi-objective optimization procedure is implements and finding out optimal design which minimise energy consumption and material cost for the household refrigerator systems. The study considers various design of optimization of heat exchangers. Objective To research on properly designed heat exchanger that will help to decrease energy consumption. To carried out a literature review on reducing the energy consumption   refrigerator systems and also in low cost and increase the volume storage Research method Research method is a process of getting better knowledge and understanding of work from peoples those who previously experienced and in some of the research is to take action on previous peoples understanding (Marshall and Rossman, 1999). In a research data can be collected from two sources primary research and secondary research. The primary research is to conducting interviews. These interviews help get knowledge and data for the key research issues and also to get different views of peoples .according to (silverman, 2004) interviewing play a key role in getting an large amount data in quick time .lot of researches make use of interviews to get a clear structure .and in secondary research that data is collection by means of document, previous research, articles, publication and text book. For this research the secondary source has been used. Research design   Research design play a very important role in research to know the topic is researchable or not. The research design has to consider the three elements philosophical assumptions, specific research method and strategies of inquiry and also research question (John, 2009) .For this research. The first task is to find out the research topic which is related to the field and researchable. The choose topic was heat optimizing technique and efficiency in household refrigerator system. Because this topic related to the field and find interesting.After finding the topic the next task was to find literature reviews. After finding all the resource for the topic outline all the important points and start writing. Data collection Data collection involved collecting data by the source of primary and secondary. Collecting data involved in selecting data from different source and the techniques of data, that will collected for the purpose of final research (Silverman, 2004) according to (Sapsford, Roger and   Jupp, Victor;2006) Research doesnt involves in first hand data collection, but it can   also based on the made material available made by other peoples. In this assignment the secondary source has been used to collect data for the research and all the material in the net treated with caution because it can be false. Therefore the data has been collected from the source NORA which is available in Northumbria University and the other source is Northumbria library for referencing text book for this research. Data analysis Data analysis is a process of brining all the collected data and structure for the research. Overview of research Heat exchangers can have several design variables which are controlled by various reasons such as width, fin density, tube diameter, tube spacing, fin spacing, and so on. Energy-consumption and heat-exchanger which form a multi-objective optimization difficulty, Optimization was stopped after 50th generation ever since no additional development was observed. The explanation is divided into two regions.   Region one represent energy efficient and cost-efficient compared with the baseline design. Region two represents both energy and cost is better than for the baseline design. In the case of cost efficient solutions, condenser conductance stays close to its minimum value. For energy-efficient solutions, it stays close to its maximum value with an enhancement in the evaporator conductance thus; region two is most desired optimization. RESOURCES/CONSTRAINTS The mainly used resources need for a research is websites, journals and text books for getting the information and previous research papers and the constraints are Time management for the research Find the research work for writing a literature review. Access to the websites which is held by an engineering organisation. Finding books related to the research topic. Collecting data from different resources. For designing the software used is solid works 2010.

College Admissions Essays - A Photograph -- College Admissions Essays

College Admissions Essays - A Photograph Attach a small photograph (3.5 x 5 inches or smaller) of something important to you and explain its significance. At an age when my friends’ floors were strewn with toys, dirty clothes, or video-game cartridges, mine was smothered in paper of all sorts — books, magazines, reams of white and college-ruled, paper bags, paper airplanes. This pattern has survived, and it is representative of the way I live. The house of my life is built on a foundation of paper. Certainly this element is crucial in all our lives. From money to facial tissues to news to playing cards, paper is a vital organ of the body politic. And I, as a student, laden with schoolwork (and college application forms), should naturally expect to be particularly prone. But, for me, paper goes even beyond this role: Virtually all of my favorite activities are paper-based. I compose music, poetry, and prose. I do mathematics, with massive scratchwork as a by-product. I solve cryptic crosswords. Last year, I was involved in CX debate, which may be cynically but not inaccurately said to consist essentially of reading prepared pieces of paper in a strategically determined order. To me, paper is the natural medium for connecting the mind — whether in its imaginative, mechanical, or emotive capacity — with the physical world. Small wonder, than, that I find I express myself more effectively in writing than in speech, or that, on my habitual multiple-hour w alks, I often carry blank paper and pens to jot down any arbitrary thoughts that might seem worthy of retention. Even beyond this, my intimate relationship with paper extends to some unorthodox functions. I have developed a rudimentary sile... ...ell-checkers. And my dependence on paper embodies not only resourcefulness but thrift. I rarely buy new clothes; I use public transit (or walk), which appears especially frugal in light of today’s gasoline prices. Paper, being plentiful and inexpensive, fits into this scheme. Recently, I took this trait to a new height: whereas I previously sent paper to the recycle bin after depleting one side, I now make a conscious effort to use both sides of every sheet, thus saving on future purchases. Paper is the staple of my existence (no pun intended). From when I was six and spent my days filling pads with fantastical designs for houses, zoos, and factories, to the present, when I surround myself with sheets bearing drafts of essays on one side and systems of equations on the other, my life has been ruled by this ruled substance — simple, utile, and ubiquitous.

Vaccine :: essays research papers fc

Vaccine Children are one of God's best gifts to people, as watching their children grow is one of the best pleasures people enjoy during their life course. For this reason, parents must take good care of their children during their early years, as they are vulnerable to many diseases due to their weak immunity. There are many diseases, infecting children, that may lead to death such as the polio disease. Scientists found a solution to this problem, by injecting a tiny sample of the virus into the child's blood, in order to stimulate the immune system to fight the disease if the child catches it, which is known as vaccination. However, McTaggart contradicts this by pointing out that vaccination problems far outweigh those of going unvaccinated (1). Therefore, there are many questions concerning the safety and effectiveness of vaccines as opposed to those of going unvaccinated. Vaccines can cause complications that are more harmful than those of going unvaccinated or even the disease itself. Professor of epidemiology at the university of Washington, Dr Russell Alexander, points out that the panel set up to determine the risks of vaccination did not compare it to those of being unvaccinated (qtd in Miller 9). This means that the research done by the panel, which proved vaccination risks to be 'too small to count', contains many weaknesses. McTaggart links the appearance of learning disabilities, autism, and hyperactivity to the beginning of the mass vaccination programs (1). Thus, vaccination is directly related to many diseases, in which some are still unknown. McTaggart adds that the mumps vaccine has proved to be a direct cause of seizures, meningitis, deafness, and encephalitis. (6). These are extremely dangerous and unrecoverable diseases. Dr J Anthony Morris, an immunization specialist formerly of America's 'National Institutes of Health' and 'Food and Drug Administration' says that "In several of the studies, the measles vaccine strain has been recovered from the spines of the victims, showing conclusively that the vaccine caused the encephalitis" (qtd in McTaggart. 5). Thus, this doctor as a medical authority relates the measles vaccine to a deadly disease such as the encephalitis. On the other hand, the risks of catching the disease for unvaccinated children are similar, if not less, to the risks of developing harmful complications due to the vaccine. Therefore, vaccination is more risky to your child than going unvaccinated. In addition to the safety problems, vaccines have also proven to be ineffective among many children. McTaggart reasons the current debate about vaccination to the fact that measles portion of the triple shot is not working (2). This means that children who receive the triple shot, called MMR, which is a short hand for

Prejudice In West Side Story :: essays research papers

In the book West Side Story by Arthur Laurents there were many prejudices. Prejudice is a favoring or dislike of something without just grounds or before sufficient knowledge. There were prejudices in West Side Story that had to do with the types of people, their races and sex. Sometimes prejudice can be in small doses and can be meaningless, other times prejudice can be very serious and cause death. Prejudice was the theme of this story, there are many examples.For instance, an act of prejudice in West Side Story was the Puerto Ricans disliking the Americans and vice versa. The PR's diskliked the Americans because the first day, Bernardo (leader of PR gang) was jumped by one of the Jets. The Jets wouldn't let the PR's come on their turf, such as Doc's store. The PR's were not wanted in the U.S. and they were given a hard time. The American's were prejudiced of the Puerto Ricans, so they did cruel things to them.Another act of prejudice in West Side Story was the Jets having prejudice against Anybody's joining their gang. They told her to go wear a dress, she wittily replied that she had scabby knees. She told them that she lurks in the shadows and even provided the Jets with important information. She had a haircut like a boy's and wore boy clothes. This could be a prejudice beyond having a girl in a gang, it could be that they have a prejudice against homosexuals, the fact that the stereotype of lesbians play a role in the character of Anybody's.There were little prejudices passed around in West Side Story. Some people saw through that, some people tried to stop that foolish behavior. Glad Hand, the administrator of the dance, he tried to get everybody to stop acting that way. Glad Hand made everybody split up across the room, and then whoever was directly across from each other danced together. Doc tried to stop the gangs from having the war council, he told them basically to grow up and stop their childishness. Doc and Glad Hand couldn't stop the fighting. Tony saw through the prejudice though, he loved one of the PR's and when the Jets found out, they were ashamed. Tony's love for Maria was so real, he didn't care what happened. He died.Prejudice plagues this world now and forever, as long as there is a difference in people there will discrimination and prejudice.

Generational Conflict in the Workplace Essay

Abstract Conflict in the workplace is not a new problem. Having many generations working towards the same goal will almost always cause some friction. It becomes the responsibility of administrators/managers in the workplace to not only understand the source of this conflict, but also diffuse it before it becomes counterproductive. Conflict can be a very powerful tool in the workplace if not allowed to get out of hand. Each generation in the workplace has much to learn from the others. They also have much to teach. Using â€Å"The Wheel of Conflict† to understand this conflict will allow for a more productive, and less hostile workplace. Factors Leading to Conflict With the recent downturn in the economy and the increased number of individuals entering the workplace after formal education; there has been an increasing number of conflicts within the workplace among individuals from different generations. My generation, generation Y or the millennial generation is generally involved with this conflict. I would like to include a little background on each of the two main generations involved. Generation X consists of approximately 55 million workers in North America. They were born between 1965 and 1980. It is generally accepted that Gen Xers are called the â€Å"latchkey children.† They are self-reliant and independent. They generally enjoy a casual and friendly work environment. They separate friends from family, and seek a balance between work life and family. Generation Y consists of approximately 80 million workers in North America. They were born between 1981 and 1999. These are the newest individuals to enter the workforce. They generally celebrate diversity; they’re optimistic, inventive and individualistic. They like to rewrite the rules, and generally enjoy a pleasurable lifestyle. Gen Yers do not see the relevance of most institutions. They are masters of technology, mainly because they have grown up in a world with the Internet and gadgets. Unlike the â€Å"latchkey children,† they were nurtured by their parents and see friends as family. They have high expectations and demands, and wish to work for socially responsible companies. Gen Yers are also more involved with politics. Emotions Through examining the differences in the Generation Y and Generation X individuals in the workplace; it can easily be determined that emotions play a very large role in the conflict on both sides. Generation Y seems to have a very high opinion of themselves. They do not like authoritarian leadership styles because they grew up able to question their parents. Unlike previous generations Gen Yers like to make their job accommodate their personal life, not the other way around. They place a high value on self-fulfillment and do not expect to stay in a particular job long because they view career change as â€Å"normal.† They are also accustomed to receiving constant feedback and recognition from parents and other figures of authority. They continue to expect this in the workplace. Generation X and before resent this type of self-important behavior and are generally dismissive of the Gen Yers. In a Lee Hecht Harrison Company survey 70% of older employees were dismissive of younger workers’ abilities, and 50% of younger workers were dismissive of older workers’ abilities. This shows that both groups are equally dismissive of the other. Generation Y employees come from the period of â€Å"instant gratification.† As a member of this generation I must say that I cannot recall a time that I wasn’t able to get an answer that I want for a question on any topic. The Internet is a huge resource and has always been at my fingertips. This has played a large role in creating the attitudes of Generation Y workers. They haven’t had to learn patience. Most Generation Y workers come out of college, with a high self-worth, and expect to make a six-figure salary. That is just not reasonable. Considering that the Gen Yers have been â€Å"pampered† by their families, they react like an insolent child when they do not get what they feel they are â€Å"owed.† This emotional reaction does not help their case within the workplace. Communication Another common factor that leads to this conflict has to be communication. As stated before, the younger generation has grown up in a world of technology. They are perfectly confortable communicating through email, sums, or social networking sites. These modes of communication are well within their comfort zones. This comfort with impersonal communications has one major drawback. Many Gen Yers do not possess the ability to speak face to face, and express their ideas. Inability to communicate will cause great problems in the workplace. Gen Yers may misinterpret constructive criticism from older colleagues, and older colleagues may feel that younger individuals are disrespectful within the workplace. The fact is that neither group is right, and neither is wrong. Most Gen Yers are not intentionally disrespectful; they simply need to learn how to properly communicate in the workplace. The comfort level they possessed at home is not appropriate at the office. At the same time the older generations need not write off the younger generations because of some communication miscues. Values/Relationships Values and relationships also play a large role in this conflict. First off Gen Yers consist of nearly 50% of non-native North Americans. Most Gen Yers have liberal attitudes towards gay marriage and interracial dating. They are critical of the ethics and morality of business. They maintain close ties with their families, and are much more active in politics then their counterparts. Either way you look at it they are socially different than their elders. Generation X consisted of the 1960’s and 1970’s. There were racial struggles in the not so distant past. Old stereotypes die hard, and there may be some subconscious issues between the older guard and the newcomers. These issues may not be as blatant as outright racism, but may be subtler. Gen Yers wouldn’t think twice about seeing a burka in the workplace, whereas Gen X and before may do a double take. Relationships with family also play a large role in this conflict. Firstly Gen Yers are not afraid to live with their parents until they find the right job. This can often be viewed unfavorably by older generations who see this unwillingness to head off on their own as a weakness. Needs In order to properly address the conflict within the workplace, one must understand the various needs of all parties involved. There are three basic types of issues to consider. The first of these are Substantive Issues. This includes things like money or salary, resources needed for a job, or time. Second is Procedural Issues. These include means that we use to address the conflict. This could be communications or other means that are used to address conflict. Finally Psychological Needs comes into play. These are things that all people generally hold sacred. This includes things like trust, fairness, or respect. These general needs or issues are the same for all people. They only differ in the perception of them. Managers must understand that 99% of individuals go to work for a paycheck. In a job their substantive needs must be met. For Gen Xers this is pretty easy to handle. With Gen Yers it appears to be a little more complicated. As mentioned earlier, Gen Yers have a very high self-worth. They often feel that they deserve a higher salary that they receive. This will cause morale to drop among them, and open up the opportunity for conflict. Similarly, procedural issues present a problem with Gen Yers. They resent much about the current structure of business, and expect constant feedback. A little give and take on both sides of the issue will be needed to effectively resolve this problem. Finally the psychological needs are the most difficult thing to address. Because of the cultural differences in the generations, both parties must be open to what each other can bring to the table. Both the Gen Xers and Gen Yers want respect, and each party shows respect in different ways. Therefore, an understanding must be reached to achieve the desired result. If parties feel respected they will be more willing to participate, and trust each other. Conclusion This is an ongoing circle of conflict. People are creatures of habit and are not generally open to change. Throughout time, each generation has had contempt of some form for the generation that follows. The incoming generation has always felt that they know more than the ones they are replacing. The important thing to remember is that open communication channels will benefit the workplace. Each generation will better understand each other, and will be able to learn from one another. Generation Y must understand that the business world is very different from their childhood. Generation X must understand that not all change is bad. The humorous side of this is that in 20 years. The generation Y will have the same issues with Generation Z as Generation X had with them. Works Cited Mayer, B. (2000). The Dynamics of Conflict Resolution: A Practitioner’s Guide. San Francisco, CA, USA: Jossey-Bass. Williams, R. (2009, September 8). Why Are You Not Like Me? The Generational Gap In The Workplace. Retrieved February 2, 2012, from Psychology Today: http://www.psychologytoday.com/blog/wired-success/200909/why-are-you-not-me-the-generational-gap-in-the-workplace

Miseducation of Filipino Essay

Prof. Renato Constantino, in his essay entitled â€Å"The Miseducation of the Filipino†, writes about the coming about of the miseducation and the consequences of such action in the lives of the Filipinos, then, now, and perhaps the future. Promoting and imposing the â€Å"unFilipino† identity in Filipinos was the miseducation that Americans pursued during the time when they â€Å"posed† as a benevolent ally to the Philippines, and they proved victorious indeed because they had completely subjugated the Filipinos, both in minds and in hearts. Education is a very vital factor for one’s development. And as we all know, through education, one’s mind is molded because of the teachings, ideas, and values taught to him. Due to this fact, it’s only either of the two that will happen: the person will become productive provided that he was taught with the right things, or, the person will become otherwise since he acquired negative things. Personally, I learned and realized many things about the history and relationship between the Americans and the Filipinos upon reading this paper. It is quite intriguing what the main reasons really were the Americans in taking power over the Philippines. Was it for the good of the Filipinos or the Americans’ good? Whatever it was, they succeeded in almost every aspect of conquering the land because they knew the most effective way to subjugate Filipinos minds: by controlling our education. They created a new generation of good colonials, the â€Å"unFilipino† Filipinos. The indigenous ways of life of Filipinos had been changed to the American way of life. That was ridiculous because certainly, America and Philippines vastly differed from each other in so many ways, and therefore, their ways of life based on their differing needs should be entirely different. But the Americans insisted on creating a â€Å"carbon-copy† of themselves in Filipinos through the imposition of their language in their education. I went to elementary and high school in the Philippines, and I know for a fact they used both English and Tagalog as the media of teaching. In the long run, I think this resulted in both positive and negative ways — positively, because I was uprooted to the U. S. and I was able to use the â€Å"smattering† English I know to communicate with others, and negatively, because as I have just realized, I feel the â€Å"impediment† in my thought process because I cannot think consistently in one language. All in all, I liked this piece because it reiterates the importance of education to not only produce literate people but also to produce people who would use that education to better their nation.

Home Depot Essay

It is not common for an enterprise to rise from the level of start-up to market domination in less than 3 decades, but Home Depot has this special distinction. With annual sales in excess of $80 billion from over 2 thousand retail stores (A Portrait of Growth, 2007) this remarkable corporation did not even exist until 1978. This stunning growth, which has an impressive record of profitability as well, has been largely achieved in North America, during the less than dynamic times of the last quadrant of the 20th century. The Home Depot success story is not in mere commercial or financial terms alone, but is also a powerful symbol of the spirit of free enterprise: the company was founded by a team of just 2 entrepreneurs, and has made deep inroads in all the communities it serves (Roush, 1999). This document combines both internal and external views and accounts of the functional histories and accomplishments of Home Depot, and concludes with observations about the possible future prospects of the corporation in the global markets which have begun to unfold. Company Analysis Home Depot has been built on a triad of platforms, which can be used to analyze its performance in qualitative terms (A Portrait of Growth, 2007). The first of these planks has been to build on a core business, which the company has executed with finesse and with impressive results. The corporate brand has become virtually synonymous with all do-it-yourself and do-it-for-me home improvement activities in the United States. The company is present in all 50 States, and has a comprehensive package of products and services for all categories of individual home owners. The company brand is an assurance of quality and value-for-money for an entire generation of U. S. citizens. Easily accessible customer advice (Roush, 1999). and strong cultural roots in the multi-racial values of modern America are inextricably linked with all phases of company operations. A second dimension of Home Depot has been to extend business (A Portrait of Growth, 2007). The management has been relatively conservative in this respect, adding wholesale and electronic business lines, but without the kind of aggressive expansion that was a hall-mark of its early years of store expansion. Indeed, it is also interested to dispose off its wholesale business. It is possible to think of many extensions of the original home improvement business in a retail format, which the company seems to have ignored. However, business extension remains a key stated aim of Home Depot. The third plank of Home Depot is to enter new markets (A Portrait of Growth, 2007). Implementation, being restricted to Canada, Mexico, and China, has been poor. Russia, India, the European Union, Brazil, the Middle East, and South Africa, are some of the potential markets which Home Depot has ignored. There seems to be no systematic effort to exploit the Internet and establish a strong global presence, as many other U. S. based corporations have done. The overall qualitative company analysis of Home Depot shows excellence in and focus on growing the core business, with limited forays in diversification, and weak attempts to extend the business to all available markets. Quantified company analysis leads to the same conclusion: Home Depot yields high short-term cash, but seems to be low on initiatives for new investment. 2005 Gross Profit, at over $27 billion, is more than a third of sales revenue. This is quite extraordinary for a business without proprietary products or technology. It reflects the success of the company’s basic philosophy of achieving economies of scale (Roush, 1999). The 2005 achievement is no ‘flash in the pan’ for the company has an impressive record of 5 years of operating margin expansion. Long term debt is less than 10% of equity, indicating some possible diffidence of company management about future prospects. It does not augur well for investors who look for superior growth opportunities. The 2005 Quick Ration is below 0. indicating efficiency in purchasing and logistics, with due leverage of its commanding market share and brand strength. It is clear that Home Depot is a successful and profitable enterprise, though it is inadequately geared to exploit new opportunities and emergent market trends. The company’s financials and business structure indicate that it may have already crested its best years, especially with respect to the limitations to further growth in North America. Segregated accounts for operations in China are not available in the public domain, but it appears that the company has not matched its historical success in a new continent. The entrepreneurial origins of Home Depot may not be entirely relevant for the professionalism demanded by a global market environment. Economics High volumes at low prices are at the heart of the business model (Roush, 1999). The network of over 2 thousand retail stores, with national spread in the United States, and enviable brand equity, combine to attract a plethora of suppliers with apparent deep discounts for the company’s endorsement. The economics of Home Depot act as an entry barrier, preventing regional competitors from attacking its market share. High cash generation puts Home Depot in a formidable bargaining position, and with the power to sustain predatory pricing offers. The Home Depot economic model has deeper roots in people than in numbers! Decades of intensive training and close interaction between the founders and front-line employees (Roush, 1999) make the company’s stores more than mere warehouses of branded goods. Home Depot emphasizes customer education, which attracts middle-class first time home buyers in sustained and large numbers. The company has carved a large segment in the U.  S. market with such deep footprints that they are almost impossible for newcomers to erase. Accounting Home Depot is listed on the New York Stock Exchange (Home Depot Inc, 2007). It has met all reporting and disclosure requirements without any exceptions on record. Auditor comments on its financial statements show adequate compliance with statutory accounting standards. It is apparent that the company has an adequate accounting system, which is able to capture details of millions of transactions in reliable manner. Though the Management Information Systems of Home Depot are not in the public domain, it is possible to observe that even statutory treasury functions are advantageous for the company. The control of such a large number of sales items spread trans-nationally over such a large number of locations, would itself serve as an entry barrier for a new entrant. The company must excel in systems development, even if some parts are outsourced, to account correctly for such a large number of daily transactions. The Home Depot accounting system is therefore a significant non-financial asset of the corporation. Such systems have large future profit potentials if the company diversifies and enters new markets. Finance Earnings have grown by more than 20% for 4 consecutive years (A Portrait of Growth, 2007). Cash generation exceeds $7 billion. Total assets are about $44 billion. The equity base is stable at just over 2 billion shares, but long term debt is just 9. 9% of equity. The company is amazingly liquid for a business, which on paper should be most vulnerable to the vagaries of customer demand. The Current Ratio is just 1. 7, which is remarkable for so many items on sale across more than 2 thousand depots. Return on Investment in 18. 31, which exceed expected performance for a business without patents and proprietary technologies. Home Depot has a sterling financial performance, and is extremely sound by all financial yardsticks. However, the equity is not adequately leveraged. It appears that the management does not have new ideas about the future, though the business segment in which it operates is full of technological, economic, spatial, and demographic changes. Even the Current and Quick ratios, while admirable from an accountant’s perspective, may be questioned in terms of inventories of scare materials such as wood. Overall, finance has opportunities to excel as a function when a company grows aggressively, makes ambitious expansion plans, and deals in multiple currencies. The financial waters of Home Depot are placid! Marketing The Finance function of Home Depot may be a quiet place, but Marketing is a dynamic function for the company! Excellence in customer service is a founding value of the company (Roush, 1999). Much of this is achieved through intensive training programs, and by innovation in store design. It is hard to match the incomparable product and service combination of Home Depot and it is apparent that the company has a strong understanding of middle-class Americans as a customer segment. All home improvement needs can be met at the company’s stores, and customers have come to rely on the company’s pricing for a wide variety of tools and fixtures. The company brand enjoys top-of-the-mind recall, and has strong associations with the generic product category of retail home improvement. The do-it-yourself product category is very large in most sections of U. S. society, so Home Depot has a durable line of revenue by dominating this market. The business calls for deep understanding of the multi-faceted needs of home owners, and Home Depot has nurtured a special bonding with typical customers ever since its inception. The brand loyalty is extremely strong and has not been broken by any competitor as yet. The company has such a strong hold on the market that new manufacturers of appliances, fittings, and surfaces, are forced to enter the market through Home Depot stores. Customer education is a key consideration at Home Depot (Roush, 1999). This serves to protect the company’s market shares for even the most generic product lines, because no one else matches the information needs of new home owners, or older ones who encounter new problems in their properties. Since the company also offers favorable pricing, customers have little motivation to switch loyalties. Repeat custom is ensured through universal customer satisfaction. There is also plenty of space devoted to do-it-for-me market segments, which combines well with the wholesale business (now on the block for sale) to bring in valuable endorsements from experts in the professional home repair and redecoration businesses. Customers routinely visit Home Depot without any specific product in mind, or even without fully knowing what exactly they need to buy. The friendly advice which is easily and freely available at Home Depot serves to hook customers and has them returning for all home improvement needs. The service also serves to expand the overall market for home improvement, encouraging home owners to take on tasks which they may have left unattended or passed on to service providers, were it not for the guidelines forthcoming from the stores of Home Depot. The encouraging ambience in the stores of Home Depot is reinforced by wise and timely mass media communication. By advertising on a NASCAR theme on television (A Portrait of Growth, 2007) the company shows deep appreciation of its typical customer cluster, and their preferences. Home Depot is also an official NFL sponsor, which is most appropriate considering the profile of the typical customer who shops at Home Depot, and who is responsible for the vast majority of home improvement decisions. Home Depot excels in all aspects of Marketing with sharp focus on a targeted segment. The Marketing Mix is a coordinated mix of product and service elements guaranteed to ensure repeat custom and durable brand loyalties. Though Home Depot has not slackened its intensive marketing efforts to this day, the residual effects of the goodwill it has generated can stand it in good stead for years. It is considered to be one of the best retailers in North America by customers, associates, and peers alike. Management The Chief Executive Officer and senior Legal and Human Resources personnel have left the company in the last 3 months ending February 2007 (A Portrait of Growth, 2007). All the vacancies have been filled by internal promotions. Such moves would indicate strong management resistance to proposed changes of basic direction, and a determination to persist with established business patterns. The implications are even clearer for a company such as Home Depot, with strong traditions for developing and depending on people. The possible power struggle may have left significant sections of the remaining staff in turmoil, and perhaps now actively searching for alternate jobs. The former Chief Executive Officer is bound by a year’s no-compete clause, and cannot solicit employees to leave and join in his other ventures for the next few years: such clauses in separation contracts also suggest that many people in Home Depot may want to search for alternate jobs as soon as they have options. There is no merit in this matter as far as Home Depot’s future prospects are concerned. There is worse conflict with a major share-holder as well, over strategic direction (A Portrait of Growth, 2007). The share-holder entity, which is professionally managed, has merely asked for an independent strategy review, which is not something against the best interests of Home Depot. However, the Board has decided to oppose the constructive resolution. Reviews by outsiders are never binding on clients, so the management’s intransigence in this matter leaves room for doubt about cohesion at the top of the hierarchy. It is apparent that the company is divided between proponents of change, and a powerful group which favors the status-quo-ante. Though Home Depot has a spectacular performance record, it is true that the 21st century global market is quite different from domestic USA towards the end of the last millennium. New demographic segments of the wealthy, and of some immigrants, have emerged even within the strong hold of the home market, so a recasting of strategy seems in order, even if such an exercise were to conclude that the company is already on the right course. Hands on Human Resources Management, with emphasis on training (Roush, 1999) formed the template of the early success of Home Depot. However, a modern corporation cannot survive on breakfast meetings between employees and founders alone! Diversity concerns have certainly altered the composition of the work force, so new ways of managing people and deploying resources are inevitable. The present Home Depot management may have become prisoners of past achievement, preferring to stay with a course which may not be appropriate any longer. While internal promotions are creditable to a certain extent, Boards also need infusion of new perspectives from other successful companies. By filling all the recent vacancies internally, Home Depot may have deprived itself of valuable perspectives from the street. The company’s close association with middle-class America may become a limitation as it is forced to engage with unfamiliar markets and new customer types. Overall, serious discontinuities are evident in the highest echelons of Home Depot.

Nuclear Weapons & Cold War Essay

1) How did nuclear weapons affect the course of the cold war? The Cold War period of much conflict and tension was between the United States and the Soviet Union, along with their respective allies, was from the middle of the1940s until the early part of the 1990s. The building up of nuclear weapons was maybe, the most important of the many arenas that the rivaling countries played in. It became known as the nuclear arms race or the â€Å"competition for supremacy† The discovery that uranium was a plenty around the world shortly after the second world ar, helped to solidify the nuclear monopoly held by both the United States and USSR. While the United States had their own resources for uranium, they soon discovered that Eastern Europe was providing a steady supply to the Soviets, until they could develop a source of their own. The United States, who had predicted that the USSR would not have any nuclear weapons until the mid-1950s, was massively surprised when the Soviets detonated their first bomb â€Å"Joe One† on August 29, 1949. It was much like the bomb that the US had dropped on Japan in 1945 nown as the â€Å"Fat Man†. From that point on both governments devoted massive amounts of money, time and resources to increasing their nuclear arsenals. First off, it was the hydrogen bombs and then next came the Intercontinental ballistic missile or â€Å"ICBMs† as they are known. And on Oct. 4, 1957 the Soviet Union launched the â€Å"Sputnik†, the US followed with their own on Oct. 31, 1959. During this period of innovation, the world became nervous and scared; they discovered just how vulnerable they were. Large underground bunkers were built to save the presidents and he leadership of the nations, individuals were encouraged to construct fallout shelters and they were often taught how to react in the case of a nuclear attack. When both sides realized that any attack upon the other would be suicide for themselves as well, a new policy know as the â€Å"Mutually Assured Destruction† was adapted, and this would, in theory restrain both sides from attacking one another. â€Å"The number of nuclear weapons held by the two superpowers during the Cold War increased drastically because of the need for a first strike and later a second strike force. The highest numbers of nuclear warheads held by these powers was approximately 12,000 for the USSR and 10,000 by the US. This many nuclear weapons has the potential to destroy life on earth more than 1,500 times over† http://www. pwc. k12. nf. ca/coldwar/plain/armsrace. html. And yet, both sides kept exploring and spending large amounts of money and resources on developing nuclear weapons. In many respects, the stockpiling of these weapons was by far the most important contribution made to the world during the cold war period, than any other resource added by any other country. 2) Why has the European Union found it so difficult to achieve political, social and economic integration amongst the member states?  Shortly after the Second World War at the University of Zurich, Winston Churchill gave a speech that called for a â€Å"United States of Europe† and the creation of a â€Å"Council of Europe†. This council became the oldest organization in favor of European integration since 1949. But, in spite all the enthusiasm of the European citizens, the Council’s idea of integration has struggled for many reasons. One of the main reasons is because at the same time as the evelopment of the council another â€Å"European Union† was being formed. This Union was made up of twenty-seven European countries. It was established as the European Economic Community in 1957 under the Treaty of Rome and has undergone many changes since, most notably in 1992 by the Maastricht Treaty†. At first this Union was a welcome relief, growth and restructure was happening over night. The European Union was founded upon a number of treaties, and their laws cover a wide range of topics. Both, a legislative branch and the Parliament govern them. And the politics of he European Union primarily covered the economy. However, there is still a disagreement on how far the Union should expand. Because of the disagreement, the integration and expansion of the European Union has been slow since the end of the cold war period. Enlargement or expansion, together with the signing of new treaties, are seen by some as parallel processes, vital to the Union’s welfare. To many this is known as the â€Å"bicycle theory†. â€Å"The European Union is often compared to a bicycle: if it stops moving forwards it will fall over. The bicycle theory also applies to multilateral trade talks†. Bounds, Andrew (2007). Brussels blog: Bicycle wobbles on the way to Doha, Financial Times. And like most trade talks, both parties want to come out ahead in the end. Thus, the ongoing integration of the European Union and its member states are becoming contested on the grounds that it reduces it’s members’ national sovereignty too much. Politically, the Union struggles because neither they’re laws or their political theory offer the concept of a democracy. Their attitudes remain fixed by the idea of a nation state organization and its people. Socially, this makes them still behind the times. Economically, They struggle with the different economic and resource levels of each of the member states. All these along with the concept of Euroscepticism, or better known as the opposition to the process of European integration, the Union continues to move forward and yet has been forced to make changes to its policies. Amid the post war trauma, the European Union has become a beacon for organized political growth and upbringing. And today, in spite all the worldwide turmoil and confusion, The Union still spreads forth it’s hand in every effort to encourage global peace and umanitarian aid to its member states.  There is no set standard in the process of integration, but today there is a new focus on the complex policy making of the European Union. 3) What was `containment` and how did it influence US cold war thinking? The word containment means to isolate or to make stagnate. In the terms of the cold war, it refers to the foreign policies adapted by the United States under the direction of George Kennan. In the beginning, their policy was to stop all of the outside nations from moving politically towards Soviet Union communism and to ensure that the United States continued to ave, what they thought would be, the upper hand. For ideology as we have seen taught them that the outside world was hostile and that it was their duty to overthrow the political forces beyond their borders. â€Å"(X[Kennan], Foreign Affairs, 1947). They hoped that ultimately in the end thecontainment policies would cause the fall of the Soviet Union and its ally nations. Back in the early days of history, containment was accomplished with the use of brute force or tactics much like an army taking over a castle and then came the use of treaties and political policies, thus being the cold war period. Today this is often accomplished by politically using severe sanctions, as in the United States’ dealings with Iraq and Iran. Espionage and sabotage are other ways of creating a containment among a group of people or nations. During the United States’ cold war containment period the policies adapted by President Truman experienced some major setbacks through the opposition of the Soviet Union, and by the Time the United States pulled out of the Vietnam war and the Koran conflict, there wasn’t mush credit given to the containment policies and ideas, anymore. So the United States started a new heory of â€Å"detente† or peaceful co-existence. Until the election of Ronald Reagan this was a believable concept. President Regan believed that the containment policies did not expand far enough, He felt uneasy about the weapons being held by the foreign nations. He wanted new missiles, placed in Europe to help the United States to become immune to the first strike concept. His new policies become highly controversial and very unpopular in many of the surrounding foreign countries. In 1991, the Soviet Union collapsed under the direction of Gorbachev and the wanted nd result of the original containment policy had been achieved, this marked the official close of that policy. All though, the US still keeps its military and missile bases in the areas around the former Soviet Union, â€Å"just to be on the safe side they say†, many events have effected the world and the current containment policies. As of 2005, the United States are listed as having at least 700 military bases around the world, like the ones in Iceland and Germany. Some up to date estimates suggest that the real number is much higher.